Cherry Yadvendu

Growth, Marketing & Strategy

Who am I

I specialize in growth, branding, and content. I'm experienced in go-to-market strategies to drive growth for 0-1 initiatives.

Email: cherryyadvendu20@gmail.com

LinkedIn: Let's connect 🫱🏻‍🫲🏾

GTM, Outbound, ABM

Brand & content

Growth

Oliv AI | Jan'24 - present

Head of Growth | AI Agents for Revenue Teams | Drove Seed to Series A

Revenue Generation · SDR Leadership · GTM · LinkedIn & Influencer Marketing · Partnerships · Product Marketing · 0 to 1 initiatives

📈 Revenue, Pipeline + GTM Launches (ship, measure, repeat)

• Contributed to $1M+ closed-won revenue through outbound, reactivation, partnerships, and event-led GTM.
• Generated 300+ qualified mid-market meetings across email, calling, LinkedIn, and SMS.
• Drove $1.71M CRM-tracked new business pipeline and $958.6K CRM-tracked closed-won from sourced opportunities.
• Ran 11 launch cycles across Active Ops, Reactivation, ICF fast-follow, declined/cancelled nurture, referrals, TAC/inbound, and “Send More Info” motions.
• Led product and GTM launch campaigns driving 2,331 webinar registrations.

⚙️ Outbound Engines (ToF + Mid-funnel, built like a machine)

• Set up repeatable outbound + reactivation cadences across call, email, LinkedIn, and SMS with clear ownership and clean segmentation (Active Ops vs Reactivation vs Inbound).
• Launched reactivation streams from prior conversations and event audiences, with dedicated messaging by context (Dreamforce, Alliance, TAC, inbound).
• Tightened routing, follow-ups, and playbooks to capture 40% missed referral opportunities and fix 20% disposition errors.
• Reduced targeting waste by cleaning ICP lists (geo, non-ICP, services-heavy exclusions) and improving classification accuracy to <5%, cutting campaign prep time by 40%.

🎟️ Events GTM in SF (dinners, blockbuster events, and “let’s meet there” logistics)

• Ran end-to-end ops for founder-led field marketing across SF GTM dinners and large conferences, covering list sourcing, outreach, pre-booking, landing pages/UTMs, on-site coordination, and post-event follow-ups.
• Consistently saw ~70% meeting-to-demo rate from event-sourced conversations when run through structured pre and post sequences, with founders typically meeting ~50 prospects per SF event, converting ~70% into booked demos and ~15% into immediate deal conversations, with the remainder routed into long-term nurture.
• Built the “QR → meeting → follow-up” system that kept event momentum from dying in a spreadsheet.

📢 LinkedIn + Influencers (scroll → awareness → traffic → pipeline)

• Increased LinkedIn impressions by 145.6%, reaching 200K+ views and 150K+ unique visitors/month.
• Partnered with 15+ SaaS GTM and sales influencers to drive brand reach and inbound traffic through co-marketing, distribution swaps, and event/webinar promotion.
• Ran audience and targeting experiments using PhantomBuster + Clay, enriching 41% of leads and unlocking new segments for outbound and nurture.

🧠 SDR Leadership + Systems (make performance predictable)

• Scaled global SDR teams (U.S., LATAM, India), improving connect-to-conversation 30% → 50% and meeting-booked rates 7% → 25%.
• Reduced SDR errors by 25% and improved efficiency by 30% via workflow automation and stronger QA.
• Fixed outbound fundamentals: cleaned Apollo - HubSpot sync, improved contact hygiene (phone-ready and email-ready lists), and stabilized deliverability (SPF/DKIM/DMARC, warm-ups, domain SOPs, weekly testing).

Cohesive AI | June'22 - Jan'24

Senior Growth Marketing Manager

🎯 See my complete work here

Growth Marketing · Partnerships · Content Marketing · Influencer Marketing · Brand

🚀 Managed Go-To-Market and feature launch campaigns, generating over $350,000 in Annual Recurring Revenue (ARR) and achieving 1+ million signups.

🌟 Directed influencer marketing with 150+ global influencers, achieving 90% traffic generation and reducing CAC to $1. Over 20 videos reached 1+ million views.

📈 Launched 50+ programmatic SEO landing pages, resulting in a 150% traffic increase. Over 25 pages ranked in the top 10 SERP within one month.

🤳🏻 Developed 105+ targeted ad placements across Twitter, TikTok, Newsletters, YouTube, and Affiliates, increasing brand visibility by 50% and customer acquisition by 40%.

🐦 Boosted Twitter impressions (800 to 325K), profile visits (3K to 35K), and followers (50 to 3800) within 45 days

✍️ Led a team of 10+ content writers and 2 editors to enhance blog quality, increasing average page time from 30 seconds to 5+ minutes and monthly Daily Active Users (DAU) from 50 to 10,000+.

📧 Ran email marketing campaigns, set up user journeys attributing to 30% paid users.

🌐 Spearheaded company rebranding and GTM strategy, overseeing brand communication across multiple channels.

🌱 Directed multiple growth initiatives including Product Hunt launches, e-book releases, and community expansion, fostering enhanced brand engagement.

Cohesive: DevOps | June'22 - Dec'22

Senior Product Marketing Manager

Growth Strategy · Go-to-Market Strategy · Copywriting · Social Media Marketing · SEO

📝 Onboarded and managed a 10+ content writer team, raising average page time from 30s to 2+ mins and monthly DAU from 50 to 3000+ users with high-quality blogs.

📢 Directed company rebranding and GTM, implementing a cohesive brand communication strategy across multiple platforms and marketing/sales channels.

⚡️ Formulated cross-channel social media strategies, emphasizing highly engaging content to boost audience interaction and brand reach.

👩🏻‍🔬 Conducted A/B testing to optimize website copy, maximizing top-of-the-funnel lead generation and improving conversion rates.

📚 Devised and implemented content marketing strategy for a B2B SaaS developer product, driving lead generation and brand awareness.

Unacademy: New Initiatives | Jan'22 - June'22

Senior Category Manager

0 to 1 Initiatives · International Expansion · New Markets · Category Management

🔬 Conducted extensive market research (15,000+ national, 500+ international students), providing insights for a full-stack global solution in Medical and Nursing Licensure launches.

♟ Developed high-quality strategy, value propositions, and product requirement documents, ensuring Product-Market Fit during the 0 to 1 journey.

🚀 Orchestrated end-to-end launch processes, coordinating with senior leaders across product, marketing, sales, legal, and growth teams for seamless execution.

🫱🏻‍🫲🏾 Skill-fully negotiated and managed contracts, aligning terms and performance standards with desired initiatives and project outcomes for external stakeholders.

Unacademy: EdTech | Apr'21 - Dec'21

Category Manager

Strategic Partnerships · New Market Expansion · Category Management · Launch Strategies

💰 Joined COO's Project Management Office to pinpoint new business revenue drivers, focusing on global expansion, 200 brand partnerships, and certifications vertical.

👏🏻 Supervised a team of five, scaling the Campus Placements Category via marketing and distribution channels while delivering best-in-class value offerings.

✨ Identified three revenue drivers, resulting in a 750% increase in New Activated Learners.

💵 Achieved a 200% boost in Average Daily Revenue through strategic identification and execution of revenue drivers.

Dentsu: Taproot | June ’20 - July ’20

Internship.

Advertising · Strategic Planning

📝 Performed user research to assess COVID-19's impact on grooming, relationships, and emotional well-being, revealing shifts in consumer behavior.

📢 Developed strategic communication proposals for Marico Set Wet, ITC's Fiama, and new business pitches to align with changing consumer preferences.

Reliance Retail: AJIO | Apr’20 – June’20

Internship.

Retail Marketing · B2B2C Partnerships

🏪 Devised strategy for six pilot B2B2C stores via cost analysis and partnership modalities, laying the foundation for JioMart's inception.

📈 Conceptualized store transformation decks to increase footfall, identify offtake drivers, and build business expertise for onboarding B2B vendors.